A
professional digital marketer, Yinka Onigbinde, who has been involved
in various campaigns in and outside Nigeria, has highlighted some tips
to be successful in the advertising business.
He
shares how he got into advertising and major rules to follow if one
must succeed in the business of advertising in a country like Nigeria.
Onigbinde
wrote “I saw this movie titled “branded” in 2014. It was about a young
advertising executive(Ed Stoppard) who had a special gift for discerning
marketing tactics and how to beat competitions. This was where I picked
up interest in the field of advertising”
He went further to say “In truth, we have 3 basic amenities but in my opinion advertising is the 4th. I will tell you why.
“Outside
food, housing and clothing, every other thing we do is advertising.
From the selection of clothes and matching shoes you put on, the tone
you use in talking to people and the way you smile or laugh, what you
have been doing is advertising(yourself) and like any other thing, you
improve with the times”
Onigbinde
explained further “Advertising is a field whose full depth is yet to be
grasped. It is like the universe, massive, unending and its ability to
evolve and create new generation of businesses cannot be
underemphasized”
That said, Yinka directs his message to young people who are unsure of what profession they can explore.
Onigbinde
said: “Yes, advertising is that field. It is tedious, it takes your
time, it is still a virgin field in Nigeria and the world even if it
seems like it’s not.
“However,
if you are looking at going into the business of advertising, there are
certain rules you must follow in the country you want to practice the
profession. In Nigeria for example, you need to be familiar with APCON
and its practices.
“Do
well to gather all the information you can get, put that together, and
step out of all the beliefs attached to the practice (Think outside the
box).
“Scratch beneath the surface and you might just be the one to unlock the future.”
Onigbinde Yinka is also the founder and patent owner of 360hubspot.com a media-buying platform.
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